Active Allyship

There’s a word I love - SAWUBONA. It’s a Zulu greeting that means “I see you, you are important to me and I value you.”

Being an ally means you recognize, see, and value the experience and contributions of others.

I define allyship as a lifelong process of building supportive relationships with underrepresented or discriminated individuals or groups, with the aim of advancing inclusion.

It’s not a corporate strategy, a box to check off on a list, or a marketing campaign focusing on one day, week, or month of the year.

ACTIVE allyship is how you interact with and are intentional about including the people around you.

Every. Day. 24/7.